Sabre inks deal with Russian carrier

Sabre has signed a new, multi-year technology agreement with Transaero Airlines, Russia’s second-largest carrier, to retail its fares and ancillaries in the Sabre global distribution system. The largest of its kind, Sabre’s travel marketplace connects buyers and sellers of all kind of travel.
The deal means more than 370,000 travel agents connected to Sabre in more than 130 countries will continue to have access to the airline’s fares, schedules, inventory and soon its ancillary products.
Hamish Broom, Sabre’s director of supplier commerce in EMEA, said: “This deal is great news for travel agents because Transaero is one of the region’s fastest growing carriers flying to a number of key business and leisure travel destinations.
“Sabre has made significant investments in new technology to evolve our global marketplace for suppliers to maximize retailing opportunities. Combining more sales and revenue opportunities for suppliers with more choices for consumers and the travel agents who serve them is beneficial for everyone in the chain.”
Roman Vdovenko, deputy head of commercial department for Transaero Airlines, said: “The signing of a new agreement between Transaero Airlines and Sabre is a significant step in our long-term cooperation. Sabre’s top-notch technology is easy to work with and Sabre’s travel marketplace provides for more successful sales of our services all around the world.  Sabre will be an important channel for us as the airline continues to grow, develop new products and enhance customer services.”